Consulting + Strategy

As a consultant, I serve as a strategic partner, offering brand oversight and using experience to inform decisions regarding tactics, frequency, aesthetic, voice, tools and vendors, approach and overall strategy for multichannel communications.

Freelance for Agencies

Long or short-term management of communications projects, influencer and public relations campaigns or social media strategy.

Capabilities

Content, Message + Channel Strategy

From audit, to planning and strategy, to execution and reporting. I will provide oversight and implementation of your organization’s communications and marketing efforts to ensure content, voice and messaging are creative, purposeful, cohesive and on brand. Content strategy services include any combination of the following:

• Multichannel message planning and editorial calendar development

• Social media content strategy and execution

• Email marketing campaign strategy and execution

• Website content development

• Concise, organized communications project management + vendor relationship management

• Internal and external communication materials development

• Brand and voice consulting, brand aesthetic consulting

• Development of on-brand graphics and visuals for digital use

Public Relations + Influencer Relations

Using my extensive B2B and B2C media relations and influencer campaign management experience, I will amplify your organization’s public messaging in the evolving media landscape, initiating and executing PR and influencer campaigns at the most effective level. PR services include any combination of the following:

• Public relations materials

• Media lists, pitching

• Influencer research, influencer outreach and campaign strategy

• Media outreach and relationship building

• Story development, communications advising

• Thought leadership + editorial placement

Written Content Development

Written materials developed through your brand voice and thoroughly sourced for amplification across owned channels or placed media.

• Blog posts

• Press releases, op-eds, thought leadership bylines

• Email marketing articles

• White papers
  
  

Webinars + Training

Available for your communications team, or other departments and stakeholders who want to understand best practices for crating brand cohesion across your organization.

Social media
Channel-specific best practices, planning and scheduling, content creation and sourcing, reporting.

Public and influencer relations
How to get started, where to look for contacts and how to reach out.

Communications tools + vendors
Inquire about specific tools, or work with me to find the best fit.

Please contact Jordan to discuss rates and to request a proposal.