Case Study:
Ms. JD

The need: Ms. JD is a national nonprofit and nonpartisan organization dedicated to supporting aspiring and early career women lawyers.

In March of 2024, Ms. JD reached out to Jordan for social media consulting specific to their 2024 Limitless Gala and Awards event. The event, scheduled for April 11, needed quick and strategic support to drive ticket sales, specifically, for the event which aims to support the next generation of women in the legal profession through scholarships, programming, networking and the presentation of awards. Jordan had just over one month to make the most impact possible for an organization that has a truly meaningful mission.

The process: Having previously worked with the organization to support events on a project basis, Jordan’s familiarity with brand, voice and processes allowed her to begin implementing an actionable strategy right away. Jordan created branded graphics and a messaging storyboard, collaborating with the existing social media team to work around messaging for other programs and events.

The Gala was an in-person event only, with ticket prices averaging over $200, so the social strategy focused on nimble and niche regional targeting, focusing both paid strategy and messaging on reaching mid-to-high level professionals who live in Los Angeles County. Given the tight turnaround, it was assumed that interested parties would likely be able to drive to and from the event.

Though existing assets from previous events were limited, the event was scheduled to take place at the Skirball Cultural Center in Los Angeles, a stunning, eclectic venue. Jordan utilized content focused on the venue to help potential attendees visualize the elegance of the evening.

Promotional efforts on social media, specifically on LinkedIn, were supported by a paid campaign strategy, focused on targeting management to executive-level leaders in the law profession who may be interested in either sharing the events with their networks, or attending themselves.

In addition to developing a plan for Ms. JD’s social media channels, Jordan also created a toolkit for stakeholders, speakers and planning committee members, providing templated social media content and graphics for sharing on personal profiles to promote the events.

Assets collected during the event were also used to amplify the organization’s programming and mission across social, post-event.

The result: LinkedIn audience for Ms. JD increased by 240 followers over the two-month partnership. Impressions exceeded 110k, and more than 3k individuals clicked through on post calls to action. Post reactions increased by more than 20%. Reach on Instagram increased by nearly 60%.

Registration and ticket sales for the Limitless Gala and Awards increased significantly in the weeks leading up to the event. The Limitless Gala and Awards was attended by more than 150 esteemed guests, raising nearly $20k to benefit the nonprofit organization.